Work out what answering customer questions actually costs you — per question, per month, and per year. No signup, and nothing you type is sent anywhere.
Your numbers
Tickets, chats, and support emails combined. Count a typical week and multiply by four.
Include reading, researching, replying, and follow-up — not just typing time.
Salary plus employer costs, tools, and overhead. Use your real fully-loaded figure.
Contracted hours. Used to convert an annual cost into an hourly one.
Questions your website or documents already answer somewhere. If you have not measured it, leave this and read the note below.
What it costs
- Cost per question
- $3.08
- Per month
- $1,231
- 53 hours of handling time
- Per year
- $14,769
- About 0.3 full-time equivalents
- The repetitive share, at 40%
- $5,908 / year
- 160 questions and 21 hours a month, costing $492 monthly
This is the portion that is theoretically automatable — not a prediction of what you would save. See the note below.
Read this before quoting the last number
The repetitive share is a ceiling, not a saving. Even a question an AI chatbot answers perfectly may not remove the cost: some customers ask anyway, some answers are not found, and the time freed up is often absorbed by other work rather than removed from the payroll. Treat this figure as the size of the opportunity you are aiming at, and measure what you actually capture afterwards. Anyone presenting a number like this as guaranteed savings is selling something.
The formulas
| Figure | How it is calculated | Your value |
|---|---|---|
| Annual working hours | Working hours per week × 52 | 1,950 hours |
| Hourly cost | Annual cost per person ÷ annual working hours | $23.08 per hour |
| Cost per question | Hourly cost × (minutes per question ÷ 60) | $3.08 |
| Monthly cost | Cost per question × questions per month | $1,231 |
| Repetitive share | Monthly cost × repetitive percentage | $492 per month |
A worked example
A small SaaS company handles 400 support questions a month. Each takes about 8 minutes end to end. A support person costs $45,000 a year fully loaded and works 37.5 hours a week.
That is 1,950 working hours a year, so roughly $23.08 an hour. An 8-minute question costs about $3.08. Four hundred of them cost about $1,231 a month, or roughly $14,769 a year — about 0.7 of a full-time person.
After categorising a month of tickets, the team finds that 40% are questions their documentation already answers. That share represents about $492 a month, or $5,908 a year. That is the opportunity. What they capture from it depends on how findable the answers become, not on the calculation.
Assumptions and limits
- Handling time is treated as uniform. In reality a password reset and a billing dispute differ by an order of magnitude.
- Only support labour is counted. Tooling, management time, and the revenue cost of slow replies are excluded.
- The repetitive share is your estimate unless you have categorised your tickets. Estimates here are usually optimistic.
- A month is treated as one twelfth of a year. Seasonal businesses should run peak and quiet months separately.
- No chatbot cost is included, deliberately — this measures your current cost so you can compare it against any tool's price.
- Nothing you type is sent anywhere. The calculation runs in your browser and the values live only in the URL.
What to do with the number
If the repetitive share is small, automation is not your problem — read how to reduce support tickets, which starts by eliminating causes rather than answering faster.
If it is large, the question becomes what a tool costs against it. AI chatbot pricing covers what seventeen platforms charge and why the models differ, and per-resolution pricing explains the model that scales with your volume.
If you are not yet sure what an AI support agent does, start with what is an AI support agent. To compare platforms, see AI chatbot alternatives.
Measure your real repetitive share
Train a chatbot on your existing content and ask it your most common questions. What it answers is your automatable layer; what it cannot answer is your content backlog. Free for 150 questions a month.
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How do you calculate the cost of a support ticket?
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Does this calculator account for the cost of a chatbot?
Is the repetitive share the same as how much a chatbot deflects?
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